During my internship at Goedzooi creative agency, I was tasked with creating the brand identity for OLV, a high school in Breda, aimed at attracting new first-grade students. My proposal was selected by OLV, which was a great compliment. I then worked on refining the brand identity, designing materials for open-door days and social media, translating students’ stories into visuals. Crafting these narratives with my creativity was truly enjoyable.

 

Upon completing my internship, I ensured a smooth transition by creating a comprehensive brand book for OLV staff, detailing how to utilize the identity effectively. Working on a brand identity actively used by a prominent institution was a major challenge, teaching me to make independent design decisions and effectively communicate my concepts. The identity has been used for the first-grade campaign for 2 years. I’m super proud of this achievement.