During my internship at Goedzooi, a creative agency known for its vibrant creativity and youthful spirit, I collaborated with four other interns to create a brand book that truly captures the essence of the company. With their motto “doe liefde” (do love), Goedzooi aims to revolutionize the creative industry, and our task was to translate this vision into a brand book.

 

Inspired by their ethos, we conceptualized the brand book as a modern-day bible, reflecting the reverence with “do love.” Filled with insight jokes, inspiring projects, rituals they swear by and embarrassing photos, the book serves as a testament to their unique culture.

 

Midway through the project, I was assigned the role of project leader, overseeing its completion and contributing significantly to the design process. This experience taught me invaluable lessons in project management and collaboration. I’m very proud of the final product and the skills I gained throughout the process.